The sophisticated style of jewellery by Alexander ARNE is based on four maximas: devoted work and high creative responsibility, original designer craftwork, perfect quality and a long-time artisanry tradition put in a modern context.

The four components of Alexander ARNE creative credo are embodied in the geometry of its logo, the four symmetrical elements thereof symbolizing an everlasting pursuit of perfection.

Alexander ARNE symbol was initially made to a pendant of white gold and diamonds, a signature product of the brand. Thus the symbol turned into a new style landmark, further used by Alexander ARNE designers to create new, original accessory versions eventually making up the Logomania Collection.